[01]FUNCTION

Function and utility help to define each products' place in our curated collection. Quality through widely accessible, well-made, durable products, design to be used and loved for a long time.

[02]REPETITION

Creating a solid base foundation of products you want to find again and again. Repetition applied literally when an archetypal style is repeated in many fabrications, or when a singe material is used throughout a collection.

[03]PRODUCTION

Finding factories that endure transparency and fair working conditions. Value for money will be achieved through economies of scale, and establishing styles that endure. The result will be a season-less production flow, lower development costs and the ability to refine over time.